Online Business Manager Helping Entrepreneurs Build Systems That Scale
System-oriented and calm amidst the chaos.
You have to be when traveling around the world.
That’s me in 2023, hiking through the Highlands of Scotland on a bucket list trip. I’m a digital nomad at heart. I don’t have a traditional home or a home office, yet I keep everything organized and running smoothly no matter where I am.
My background blends structure and adventure. I spent over ten years in customer service within the music industry, where I learned the power of systems and processes. Planning worldwide travel taught me meticulous organization. And traveling the globe while leading a customer service team as Director taught me how to stay calm in chaos.
The travel bug bit me hard in 2022, and when it became clear it wasn’t going anywhere, I decided to build a business that would let me continue this lifestyle from any time zone. That’s when I found my perfect fit: online business management and consulting.
Before stepping fully into online business management, I spent five years as a virtual assistant supporting life, business, and wellness coaches. That season gave me something most OBMs don't have: a ground-level understanding of what it actually takes to keep an online business running. I wasn't just checking boxes, I was learning how the pieces connected, where things broke down, and what it looked like when the right systems made everything click. That experience is what shaped the way I think about operations today, and it's exactly why I can walk into a business and see both the details and the big picture at the same time.
Today, I partner with founders, agency owners, and coaches to design and manage the business systems and operations that keep their businesses running without them being the bottleneck. Whether that's building out project management workflows, streamlining client processes, or implementing business automation that actually sticks. My goal is to give you back the mental space to focus on the work only you can do.
When I’m not working, you’ll likely find me hiking, working out, reading, writing, planning my next trip, or spending time with my cat when I’m at my home base in Phoenix, AZ.
Your business has grown. Your operations haven't kept up.
f you're a founder, agency owner, or coach who's scaling but still running everything through your own head — no real systems, no clear processes, just you holding it all together — that's exactly where I come in. I work with business owners who are ready to build the operational foundation their next level actually requires.
FAQs
What exactly does an Online Business Manager (OBM) do?
An OBM helps business owners manage the behind-the-scenes operations of their business. Things like systems, processes, team management, and projects. My role is to keep things organized and running smoothly so you can focus on serving your clients and growing your business.
What types of clients do you work with?
I work with service-based business owners and online entrepreneurs who need operational support, systems, and project management to help their business run smoothly and scale with confidence.
How do I know if I’m ready to hire an OBM?
If you find yourself spending more time managing tasks than working with your clients, feeling overwhelmed by operations, or struggling to stay consistent as your business grows, you’re likely ready for an OBM. I step in to take those responsibilities off your plate.
Do we need to be in the same location or time zone?
Not at all! I work remotely as a digital nomad and collaborate with clients around the world. With the right systems in place, time zones aren’t a barrier, they’re just part of the adventure.
How is an OBM different from a virtual assistant (VA)?
A VA typically handles specific tasks you delegate, while an OBM takes a more strategic and managerial role. I don’t just do tasks. I build and oversee systems, manage operations, and ensure everything runs smoothly, often coordinating VAs and other team members.
What does working with you look like?
I start by learning about your business goals and current systems. From there, I identify gaps, create streamlined processes, and take over management of your operations so you can focus on the work you love. We’ll stay connected through regular check-ins and clear communication.
Tools I Use
The right tools make operations invisible. Your clients never see the system, they just experience a business that runs smoothly. Over the years I've worked across a wide range of platforms and I bring that breadth to every engagement, whether we're optimizing what you already have or building something new.
Email Marketing & Automations – Mailchimp, MailerLite, Kit
Client Management & Scheduling – Dubsado, Calendly
Project Management – Teamwork PM, ClickUp, Asana
Websites & Design – Squarespace, Wix, WordPress
Collaboration & Productivity – Google Workspace, Slack
Course & Membership Platforms - Podia, Kartra, Kajabi
No matter where you are in your business, I’ll help you choose (or optimize) the tools that fit your needs best so your tech supports your growth, not your stress.
Credentials & Training
Certified by OBM School in:
