About Me

System-oriented and calm amidst the chaos.

You have to be when traveling around the world.

That’s me in 2023, hiking through the Highlands of Scotland on a bucket list trip. I’m a digital nomad at heart—I don’t have a traditional home or a home office, yet I keep everything organized and running smoothly no matter where I am.

My background blends structure and adventure. I spent nearly ten years in customer service within the music industry, where I learned the power of systems and processes. Planning worldwide travel taught me meticulous organization. And traveling the globe while leading a customer service team as Director taught me how to stay calm in chaos.

The travel bug bit me hard in 2022, and when it became clear it wasn’t going anywhere, I decided to build a business that would let me continue this lifestyle from any time zone. That’s when I found my perfect fit: online business management and consulting.

Before stepping fully into Online Business Management, I spent five years as a Virtual Assistant supporting life, business, and wellness coaches. During that time, I gained hands-on experience with the inner workings of online businesses—helping with program launches, automations, email newsletters, funnels, website updates, creating SOP libraries, podcast and client management, and even team coordination. That season gave me a deep understanding of both the details and the big picture—skills I now bring into my role as an OBM.

Today, I partner with business, life, and wellness coaches to design and manage systems that keep their operations flowing seamlessly. My goal is to free them from the daily overwhelm, so they can focus on what they do best—serving their clients and growing their business.

When I’m not working, you’ll likely find me hiking, working out, reading, writing, planning my next trip—or spending time with my cat when I’m at my home base in Phoenix, AZ.

FAQs

What exactly does an Online Business Manager (OBM) do?

An OBM helps business owners manage the behind-the-scenes operations of their business—things like systems, processes, team management, and projects. My role is to keep things organized and running smoothly so you can focus on serving your clients and growing your business.

What types of clients do you work with?

I primarily serve business, life, and wellness coaches who want to grow their impact without getting bogged down in the day-to-day details.

How do I know if I’m ready to hire an OBM?

If you find yourself spending more time managing tasks than working with your clients, feeling overwhelmed by operations, or struggling to stay consistent as your business grows—you’re likely ready for an OBM. I step in to take those responsibilities off your plate.

Do we need to be in the same location or time zone?

Not at all! I work remotely as a digital nomad and collaborate with clients around the world. With the right systems in place, time zones aren’t a barrier—they’re just part of the adventure.

How is an OBM different from a virtual assistant (VA)?

A VA typically handles specific tasks you delegate, while an OBM takes a more strategic and managerial role. I don’t just do tasks—I build and oversee systems, manage operations, and ensure everything runs smoothly, often coordinating VAs and other team members.

What does working with you look like?

I start by learning about your business goals and current systems. From there, I identify gaps, create streamlined processes, and take over management of your operations so you can focus on the work you love. We’ll stay connected through regular check-ins and clear communication.

Tools I Use

I believe systems should work for you—not the other way around. Over the years, I’ve supported coaches using a wide variety of platforms to keep their businesses running smoothly.

As a proud monday.com Partner, I specialize in building customized workflows that bring clarity and organization to your operations.

I also have hands-on experience with:

  • Email Marketing & Automations – Mailchimp, MailerLite, Kit

  • Client Management & Scheduling – Dubsado, Calendly

  • Project Management – Teamwork PM, ClickUp, Asana

  • Websites & Design – Squarespace, Wix, WordPress

  • Collaboration & Productivity – Google Workspace, Slack

  • Course & Membership Platforms - Podia, Kartra, Kajabi

No matter where you are in your business, I’ll help you choose (or optimize) the tools that fit your needs best—so your tech supports your growth, not your stress.